Updated/Write-thru Sunday 7:29 AM after Saturday 12:10 AM: Well, this movie has certainly pumped up the industry. At what looks to be a $123M to $124M opening early this AM while Warner Bros. is hedging to go against all other studio estimates with $117.1M. Regardless of where it ends up in the early AM, Stephen King’s It has been gathering up the records like a handful of balloons:
The best opening day ever for a horror title ($51M), the highest pre-show for a horror film, one in Sept. and for an R-rated movie ($13.5M), the highest three-day opening record weekend for the genre and the second-highest opening for an R-rated pic (behind Deadpool‘s $132.4M), the best September opening for any genre which means the best September opening to date for the studio, and likely more records coming as New Line Cinema and Warner Bros. sorts through all of their stats early this AM.
Here is how twitter reacted to this so far:
Crazed Clown Cashes In, Smashes Sept., Genre Records As Stephen King's 'It' Pulls In $123M+ Opening – Deadline https://t.co/XEANnXw9Iz
— Hollywood worlds (@Hollywoodworlds) September 10, 2017
Box Office: Stephen King’s ‘It’ Smashes Records With Massive $117 Million Opening – Variety https://t.co/CAlVAdBN7K
— Alberto Pupo (@AlbertoPupo84) September 10, 2017
After Hollywood limped through a dismal summer movie season, Warner Bros. and New Line’s big-screen adaptation of Stephen King’s It is on track to gross a stellar $117.2 million in the U.S. and Canada in its first weekend, far surpassing industry projections and the competition.
The opening should break several box office records, including the largest September debut (previously set by Hotel Transylvania 2‘s $48.5 million in 2015), the largest opening for a horror movie, and the largest three-day bow for an R-rated movie. In addition to its 4,103 locations in North America, It is expected to take in about $62 million from 10,665 screens in international markets.
Heading into the weekend with generally positive reviews from critics, It seemed to resonate with audiences as well. Moviegoers gave the film a B-plus CinemaScore, which is quite respectable for the horror genre and suggests that word of mouth will be favorable. It also received 4.5 out of 5 stars in ComScore and Screen Engine’s PostTrak audience survey.
Check out some screenshots from the movie: