Our Second Annual Ranking of theBiggest Names in SportsBen Alamar, ‘s director of analytics, devised a formula that combines endorsements with social media following and internet search popularity to create the World Fame 100 rankings. Our Second Annual Ranking of theBiggest Names in Sports – ESPN
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The ESPN World Fame 100 is our annual attempt to create a ranking, through statistical analysis, of the 100 most famous athletes on the planet. We started with Forbes’ annual list of the highest-paid athletes and expanded the pool from there using a variety of domestic and international sources to make sure we didn’t overlook any legitimate candidates. The analysis includes five categories: endorsement money, Twitter followers, Instagram followers, Facebook followers and Google Trends score.