Under the terms of a new marketing partnership, “Walking Dead” characters will appear on limited-edition Mountain Dew packaging this fall, while supplies last. Mountain Dew and AMC will also launch a new augmented-reality app that lets fans interact with some of the show’s best-known zombie “walkers” and then share those interactions via social media.
“We are really rewarding people for engaging in our commercials,” says Kate Brady, director of media strategy and investment for PepsiCo’s North American beverages unit. “This gets them to use their smartphones, which we know they are likely already using, to actively seek out our commercial and rewards them for doing so.”
Negan wants some Mountain Dew but he get angry because there is no more. That’s hilarious. Watch this video below.
Character images on more than 100 million individual products. The items are being sold this fall, while supplies last. The partnership includes “The Walking Dead” branding on-pack and in-store, and character images on more than 100 million individual Mountain Dew products.The items are being sold this fall, while supplies last.
Limited edition Walking Dead Mountain Dew. Watch this video below.
Here is more from twitter on this story.
The Walking Dead has limited edition Diet Mountain Dew 12 packs out. I don't drink it, but I may have to nake it my migraine go to…
— Angel/Kitty (@_HaikusGoddess) September 18, 2017
Pepsi betting walking dead tie in will help them. Its a losing proposition. https://t.co/nuUncB9yGW
— Jim Nowakowski (@interlinejim) September 17, 2017
— The Hanging House (@thehanginghouse) September 17, 2017
The Walking Dead Encounter” AR app is now available today on the App Store and Google Play. Fans can capture photos and videos with zombie walkers in the real world and share them on social media. Using the app, fans will be able to unlock walkers by watching the show and by scanning codes on specially-marked Mtn Dew products. The limited-time only packaging featuring The Walking Dead characters will include 20 ounce bottles and 12-packs of 12 oz. cans of original Mtn Dew, Diet Mtn Dew and Mtn Dew Pitch Black.
Below is the picture of sheriff with lady zombie.
Fans will have the opportunity to experience some iconic zombie walkers in real-life mode. The partnership will come along with a first-ever release of “The Walking Dead Encounter” reality app and will come with limited edition Mountain Dew products and Walking Dead characters.